Growing EV Market Could ‘Short Circuit’ Public Charging

2022-08-20 11:13:46 By : Ms. Anna Zou

TROY, Mich. — The growth of electric vehicle (EV) sales during the past year has been remarkable, but it has added stress to an already beleaguered public charging infrastructure. With the growth spurt, owners in high-volume EV markets such as California, Texas and Washington are finding the charging infrastructure inadequate and plagued with non-functioning stations , according to the second annual J.D. Power U.S. Electric Vehicle Experience (EVX) Public Charging Study.

Despite the fact that more public charging stations are in operation than ever before, customer satisfaction with public Level 2 charging declined from last year, dropping to 633 (on a 1,000-point scale) from 643 in 2021, while satisfaction with the speedier DC (direct-current) fast-charger segment remains flat at 674. Tesla Destination ranks highest among Level 2 charge point operators with a score of 680 and Tesla Supercharger ranks highest among DC fast chargers with a score of 739.

“Public charging continues to provide challenges to overall EV adoption and current EV owners alike,” said Brent Gruber, executive director of global automotive at J.D. Power. “Not only is the availability of public charging still an obstacle, but EV owners continue to be faced with charging station equipment that is inoperable.”

“The National Electric Vehicle Infrastructure (NEVI) Formula Program promises to provide funds to states for building out their EV public charging infrastructure,” he said. “This will lead to sizable growth in the availability of EV charging stations, but just adding stations isn’t the answer. Stations need to be added to areas where there are currently gaps in heavily traveled routes and in high-density areas for people who don’t have access to residential charging, but most importantly, designed with things for users to do while charging—regardless of the use case. Then, we need to make sure those stations are reliable.”

The study measures EV owners’ satisfaction with two types of public charge point operators: Level 2 charging stations and DC fast-charger stations. Satisfaction is measured across 10 factors: ease of charging; speed of charging; cost of charging; ease of payment; ease of finding this location; convenience of this location; things to do while charging; how safe you feel at this location; availability of chargers; and physical condition of the charging location.

Following are key findings of the 2022 study:

“Everyone knows that the landscape of gas stations is focused on convenience—readily available, fast fueling and quick convenience items,” Gruber said. “Although fast charging is seemingly getting faster by the day, to expedite the charging process vehicles will need to accommodate the newest ultra-fast chargers. Currently, only a handful of vehicles can take advantage of the fastest charging speeds. And no matter how fast their vehicle charges, EV owners still indicate they need more options for things to do during each charging session to enhance convenience and fill the down time.”

Tesla Destination ranks highest among Level 2 charging stations with a score of 680. Volta (667) ranks second and ChargePoint (639) ranks third.

Tesla Supercharger ranks highest among DC fast chargers with a score of 739. It is the only DC fast charger brand to rank above industry average.

The 2022 U.S. Electric Vehicle Experience (EVX) Public Charging Study is driven by a collaboration with PlugShare, an EV driver app maker and research firm. The study examines consumer attitudes, behaviors and satisfaction, setting the standard for benchmarking the overall experience of public EV charging. Respondents included 11,554 owners of battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs). The study was fielded from January through June 2022. Drivers who visited the charging location but didn’t charge their vehicle were asked why they decided not to charge.

Based in El Segundo, Calif., PlugShare maintains a census of EV infrastructure in the world. The company makes the PlugShare app for iOS, Android and the web. PlugShare also provides data tools, reports, custom consulting and comprehensive research on EVs for automakers, utilities, charging networks, government and the rest of the EV industry. It operates an EV driver survey research panel, PlugInsights, now with more than 63,000 members.

J.D. Power, based in Troy, Mich., specializes in consumer insights, advisory services and data and analytics. J.D. Power has been delivering industry intelligence on customer interactions with brands and products for more than 50 years.

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